Michael Pollan, "Food Detective"

For renowned food writer Michael Pollan, a critical step toward understanding our food chains and making smarter eating choices is accepting that the “cult of convenience is a cult of ignorance.”
Ignorance leads to carelessness, Pollan says. While marketers have led us to believe convenience trumps all and food shopping and cooking is a chore, in fact, Americans just need to rediscover what truly enjoyable work it can be. It is work, he says, which not only dispels ignorance but also helps create a better world.
Join host Jerry Kay as we talk to Pollan about his newest book “The Omnivore's Dilemma.” We'll also hear how Americans became “cornified” and get his perspective on grass-fed beef and the family food budget.
This Week's Guests:
Michael Pollan Author
Pollan is the author, most recently, of The Omnivore's Dilemma: A Natural History of Four Meals. His previous books are: The Botany of Desire: A Plant's-Eye View of the World (2001); A Place of My Own (1997); and Second Nature (1991). A contributing writer to the New York Times Magazine, Pollan is the recipient of numerous journalistic awards, including the James Beard Award for best magazine series in 2003 and the Reuters-I.U.C.N. 2000 Global Award for Environmental Journalism.
Pollan served for many years as executive editor of Harper's Magazine and is now the Knight Professor of Science and Environmental Journalism at UC Berkeley. His articles have been anthologized in Best American Science Writing; Best American Essays and the Norton Book of Nature Writing. He lives in the San Francisco Bay Area with his wife and son.
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